Beth Dworkin

Vice President

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Mrs. Dworkin holds a Bachelor of Business Administration and Marketing from Temple University. She has been in the market research industry since 1980 where she began as a telephone interviewer, then sample manager and supervisor for a quantitative data collection company in Philadelphia, PA while attending high school and college.

 

After receiving her degree, she worked at a full service market research firm that specialized in financial services, where she was responsible for all aspects of projects including questionnaire development, fielding, coding, and assisting in the statistical analysis and report writing.

 

After a brief time away from market research to help manage a family business and begin a family, she returned to market research when MAXimum Research opened in 2000. She is responsible for new business development in all sectors, cultivating existing clients to encourage repeat business, providing project estimates, proposal writing and research consultation to clients, as well as overseeing the telephone, internet and field data collection projects with every type of industry including healthcare, financial services, advertising, media and retail and supervising all administrative and operations staff.

 

Mrs. Dworkin is an active member of the Insights Association and the American Marketing Association.